Cooperative Rebranding
A step-by-step guide to rebranding in-house.
Rebranding your co-op is no small task.
It’s high-stakes, highly visible, and resource-intensive. Yet at last year’s Connect Conference, more than 20 communicators raised their hands saying they were considering, attempting, or already in the middle of an in-house rebrand. The common thread? They were looking for help and guidance.
That’s why I’m creating Cooperative Branding: A Step-by-Step Guide to Rebranding In-House. It’s a practical playbook built specifically for electric cooperatives.
I’ve spent a decade helping organizations develop their identities, and the last year I focused entirely on co-ops across the country. This guide captures what I’ve seen work and how to lead a successful rebrand with clarity and confidence.
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Inside the Guide
You’ll get a clear roadmap through each stage of the process:
Brand Strategy
Launch Strategy
Brand Research
Identity Design
Supporting Collateral
Measuring ROI
Included in
Each Section:
Who to Include in Each Phase
Action Checklists
Project Timelines
Meeting Agendas
Worksheets
and more...
Why use a guide?
This isn’t theory—it’s built for real co-op teams with limited time and resources. Whether you’re a CEO looking for alignment or a communicator tasked with execution, this guide is designed to help you move forward with confidence, save your Co-op money, and result in a brand you’ll love for decades.